October 4, 2016 – HoneyLab, the Bay of Plenty-based healthcare company, have today announced that they have entered an exploratory relationship with Procter & Gamble in the USA. HoneyLab co-founder Laurence Greig said that HoneyLab’s strength was developing novel natural products with strong evidence for their effectiveness. He said that rather than building a brand, the aim had always been to partner with companies such as Procter & Gamble. “P&G are one of the biggest consumer companies in the world and we are delighted that our scientifically strong and innovative products have caught the eye of such a prestigious company.”